How To Turn An Idea Into A Product
Today, let’s talk about ideas.
Do you have an exciting idea that you want to introduce to the world? An idea that excites you, which you think can truly benefit hundreds if not thousands of people? An idea that you want to turn into a real, actual and tangible product?
Well, did you know that according to statistics, less than 2% of ideas will actually be turned into actual products? And why is this? Because we know that the entire process of creating a product can sometimes be a bit much. It can take too much time, effort and money. So most people give up, even though they know that their idea will change their lives, if not others.
So today I want to motivate you into working on your idea. I also want to let you know that I have done it before. I have been in your shoes. In just 6 months, while having tea with a friend who was also my business partner, we came up with an idea and slowly but surely turned the idea into an actual working product! I have done it for myself and for others, and if I can do it, so can you.
So let’s get started. Let’s talk about how you can actually start building a real product and start building on your idea.
The first thing you need to do: Make sure that your product simplifies the lives of your customers.
Let’s face it. No one wants to spend time or money on a product that would just complicate their lives, right? Ask yourself - what is your favourite product? What is it that you can’t live without? A good example is Google Maps! It solves a well-defined problem and it simplifies our lives and it does it really well!
So, now let’s get concrete. You have an idea. What exactly is your idea doing? Let’s figure that out.
1. Define the problem that your idea is solving in a concise and clear manner, keep it to one sentence or two. Make sure it is simple and targeted and to the point. Then, define your target customer.
2. Now get to know your potential customers, which is super important. How do you do that? Try to make friends with your customers, create a customer posse – a group of customers that will give you feedback to your own product, actual customers who are also passionate about the product that you’re working on.
Once you have customers, go ahead and follow them on social media. Go to their workplace, hang out with them, see their pain points, how you can save them time and get into your customers' head and heart. Build trust and once your customer loves your product so much, they will tell all their friends about it.
3. Imagine what your product will look like
Get out of your head and get into your hips. Because no great ideas are done sitting at the desk and sitting by the computer. Get out there so your minds can come up with really great ideas. Stop thinking and just get your body moving. Whatever it is that gets you out of your head. If you’re staying in your head, you’re not building a great product. Imagination is what is going to get you anywhere. Keep a pen and paper near and combine what your customers are telling you and what your gut is telling you.
After you have established all of the above, take your idea, and break it into smaller actionable pieces. Remember that you have to start somewhere. And remember, it all comes down to simplicity. So keep things super simple!